How to Set Up Google My Business for Your School
In today’s digital world, families begin their search for a Christian school online—and 90% of people start their search on Google. If your school isn’t showing up where it counts, parents may never discover the Christ-centered education you offer. That’s why having a strong online presence is essential—not just a website, but a profile that helps your school get found, build credibility, and connect with the families God is sending your way.
One of the most powerful tools to achieve this is Google My Business.
Google My Business is a free tool that lets your school manage how it appears on Google Search and Maps. It helps parents find your school online by showing your location, contact info, hours, photos, and reviews. A complete and optimized GMB profile increases visibility, builds credibility, and connects your school with families actively searching for Christ-centered education.
Why Google My Business (GMB) Matters for Your School
Discover how local search visibility can connect you with families seeking Christ-centered education.
Increase Visibility in Local Searches
Parents searching for “Christian school near me” or “private school in CITY NAME” can find your school at the top of Google search and Google Maps.- Showcase Your School’s Mission and Values
Your GMB profile allows you to highlight your Christian mission, programs, and unique qualities—helping families connect with your school’s heart. - Drive More Website Traffic
A complete GMB profile includes a link to your website, driving prospective families directly to your site for more information. - Boost Enrollment Opportunities
Higher visibility and engagement can lead to more inquiries, tours, and ultimately, more student enrollment. - Share Photos and Videos of Your Campus
Visual content helps parents see your school environment, staff, and programs—creating trust and credibility. - Collect and Display Reviews
Positive parent and alumni reviews build your school’s reputation and influence decisions for prospective families. - Engage with Your Community
GMB allows you to post updates, events, and announcements—keeping current families informed and attracting new ones. - Gain Insights on Prospective Families
Google provides analytics on how people find your school, what search terms they use, and how they interact with your listing. - Stand Out From Competitors
Many schools overlook GMB—having an optimized listing gives your school a competitive advantage in local searches. - Enhance Trust and Credibility
A complete, active, and verified profile signals to parents that your school is professional, transparent, and engaged in the community.
Here’s a clear 5-step guide for Christian schools on how to set up and optimize Google My Business (GMB) to increase local visibility and attract families:
5 Steps to Set Up Google My Business for Your Christian School
Step 1: Create or Claim Your Listing
- Go to Google Business Profile and sign in with a Google account associated with your school.
- Search for your school’s name. If it exists, claim it. If not, create a new listing.
- Make sure your school’s name, address, and phone number (NAP) are accurate and consistent with your website.
Step 2: Verify Your School
- Google will require verification—usually via mail (postcard), phone, or email.
- Follow the instructions to confirm your school’s ownership. Verification allows your school to appear on Google Maps and local search results.
Step 3: Complete Your Profile
- Fill in every section:
- Business name – use your official school name
- Address & phone – accurate and consistent
- Website – link to your school website
- Hours – add school office hours
- Category – select “Christian School” or “Private School”
- Add a short, compelling description of your school mission and values.
Step 4: Add Photos & Videos
- Upload high-quality images: campus, classrooms, staff, events, and signage.
- Include videos if possible—virtual tours or highlights of school programs.
- Schools with photos get more clicks, calls, and directions from Google users.
Step 5: Encourage Reviews & Engage
- Ask parents, staff, and alumni to leave positive reviews.
- Respond professionally to reviews to show you care about your community.
Regularly update posts, photos, and events on your GMB profile to keep your school active and visible.
