Kings Christian School

Who

Required assistance in enhancing school's marketing efforts and building a stronger brand presence to attract more students and increase enrollment

Goals

  • Increase enrollment by 20% for the next academic year
  • Improve engagement on social media channels
  • Set up inbound marketing activities to increase brand

Challenges

  • Limited resources and expertise to keep up with evolving marketing trends
  • Needed help to identify gaps in current marketing strategies and develop effective plans to increase enrollment
  • Insufficient online visibility and low search engine rankings hindered the school's ability to reach potential students and parents
  • Experienced difficulty in communicating the unique value proposition and benefits of King's Christian School to the target audience

Website Redesign

Effectively communicated its mission and values to a broader audience. The user-friendly design and streamlined navigation made it easier for visitors to learn about the school's offerings, fostering increased engagement and inquiries from prospective families. Additionally, the website served as a platform to share success stories and testimonials, showcasing the school's impact and sense of community. Moreover, the website traffic increased by about 230%, and within weeks, the school achieved a first-page ranking in search engine results, further enhancing its visibility and reach.

Social Media

King's Christian School's social media services had significantly boosted community awareness and enthusiasm for Christian education. The engaging and value-driven posts have sparked meaningful conversations among current parents, effectively communicating the core values of Christian education. As a result, parents and students alike have been eager to share these posts within their social networks, amplifying the school's message and fostering a sense of pride and belonging within the community.

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Email Marketing

King's Christian School was able to effectively promote its referral program and encourage community members to refer new students to the school.

Blogs

Created right content to be found out successfully on search engine.

Christian Directories

Created profiles to build awareness with right audiences.

Conference Messaging

Actively participated in conference and live events.

Results

350%

Increase in parent engagement

330%

Increase in website visits & form interaction

425%

Increase in engagement on social media

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