4 Myths Your School’s Social Media Marketing is Falling For
Is your marketing based on Myths?
STOP following these myths. START growing your online presence.
Is your marketing based on myths? We are here to debunk those myths and help you improve your school’s social media marketing! It is important to identify these myths that you took as truth and replace them with effective strategies that will create an engaging and large social media presence for your school!
Have you ever said to yourself ...
"My prospective families aren't on social media."
The truth - THEY ARE!! Over 3.7 billion people are on social media and this number is increasing every day. There is a social media platform for your school and we can help you find it.
"I can increase my engagement if our teachers like all of the posts."
The truth- Nope. Sorry, that's not how social media works! Though it can be very helpful, it will not guarantee that your school’s online presence will grow to be successful. You should, instead, post encouraging posts that try to engage ALL of your followers. The more variety of different people you have interacting with you on social media the greater reach your posts will have.
"I only want followers who are potential students and parents"
The truth- The more the merrier! Even though your focus should be to have an engaged following rather than a large one, numbers don't hurt! If people follow you just because they like your content, or think your Instagram is aesthetically pleasing that is okay, great even! When you gain a follower you are also gaining access to THEIR followers. Always post valuable content and engage with your followers. Then watch as people find your school from their friend's feeds.
"I will see results in 30-60 days."
The truth- Social media is a commitment. It takes time and consistency to create an engaged following that will increase enrollment. We are here to help you get the results you desire.
When you are spending money trying to build your school a social media following, it is important to know where your money is going. Make sure you set realistic goals for your school and never throw money away trying to build your social media presence based on myths. These myths may actually hurt your school more than help it. Need help knowing where to start? Contact our marketing specialist with any and all of your marketing questions.
Are there any myths that you think are bunk? Let us know in the comments below!
